Sales Revenue Growth for Online ONLY Retailers Outstrips That of Multichannel Retailers

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View the Cap Gemini IMRG Summary Report by clicking on the text above

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A recent report produced by IMRG and Cap Gemini, has revealed a pretty interesting finding.

It shows that sales revenue growth for internet ONLY retailers rose 24.8% (January – June) and for multi-channel retailers (basically those who have an online AND an ecommerce presence), rose by just 9.5%.

Is the end of the high street nigh? Are charity shops and fast food joints the future for our town-centre shopping hangouts?

Common sense says no, and those that are old enough to remember the promise of the paperless office which was predicted back in the 1980’s, will rightly have learned that there will always be a place for human beings “traditional” way of doing things.

But it does point inexorably to one thing,in my opinion, The Rise of the Smartphone.

Google now insists that we optimize our web-sites for the use of smartphones, if we ever wish to be found by the world’s number one search engine. And research now shows that we are now preferring to enter the online ether with our Smartphone rather than a PC.

According to the report, the rise in fortunes of the online only retailer has correlated directly with the time that we started to venture online more using our smartphones. Conclusion? Understanding that this is their only route to market, Internet only retailers were clearly too agile, and too smart, NOT to become optimised. And they are profiting as a result.

Can you afford not to? If you would like to learn more about what we can do for you in terms of e-commerce please click here.

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