The post-Christmas sales figures in the UK demonstrated that without doubt, the much vaunted “change” in retailing is happening. Consumers are shopping around, using shops to try before they buy, or to return items, and often going back to the internet in the comfort of their own home to make the final purchase. Consumers are now happy to put their card details into a web-browser, save them there, and pay for stuff when its convenient and when they they have found the value they want.
But a separate trend also appears to be a more subtle movement away from the bigger high-street brands and retailers, especially by higher spending consumers, in search of higher quality, premium products with a level of authenticity, provenance and environmental friendliness that it may be difficult to find at a mid-range supermarket. I point to the current success of niche retailers like Waitrose, farm shops and premium local markets that seem to be popping up in every market town and village in rural and even semi-urban areas at the moment.
|Take card payments anywhere|
So the obvious problem presents itself of how niche retailers can fully make the most, in a wholly commercial sense, of the opportunities presented to them of high net-worth consumers in spending mode wanting to part with their cash for the right product in remote locations. Even if its twice as expensive as you could get an equivalent product for at Aldi or Tesco. This is of course made more complex though by the the likelihood that the environments where such markets and exhibitions take place are in remote rural areas without access to maybe even a power point, let alone a broadband connection to connect a PDQ terminal.
|Brilliant… but what if you have no signal?|
Solutions from companies like iZettle and Intuit undoubtedly offer a very effective and creative solution for using a mobile device in conjunction with a card reader when the mobile phone signal allows. But what if you have no mobile signal? And does your common or garden green-welly sporting, Land Rover driving high net-worth rural land-owner really trust such technology? I think we are a few years from that.
And what if you are a larger retailer who manages stock and inventory via a fixed ePoS solution? Does it mean that if you are in the most remote of environments that you must revert to taking cash in a biscuit tin, removing items from stock and then returning anything that doesn’t sell manually?
Ultimately the key is to be able to take payments independently of a mobile signal, whilst still being mobile. How? Well for solutions to these problems and others have a look at the SPS web-site by clicking here, and get in touch.